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Name: Tutor’s Name: Course: Date: Launching a New Program at a Business School for BBA Project Overview 1.1. Purpose, Scope and Objectives, and Business Case Purpose: -the new program of BBA being introduced aims at equipping the students at the business school with quality skills that are applicable in the corporate world. This program will, therefore, be exposing the students to real-world challenges and as a result, train them for the actual working environment that they will be interacting with after school. Scope and Objectives: - the new program will be aiming at producing the best students for the job market. The training should enable the students to become better leaders, improve their communication skills, problem-solving talents, become better managers and improve their decision-making proficiencies. The program will introduce internships, presentation trainings, advanced data analysis as well as providing students with mentors from the corporate world who will g...
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