Subaru as an Example of Brand Positioning Strategy Dissertation Example For Download

Subaru as an Example of Brand Positioning Strategy Young people are the biggest segment of the population that relate and associate with Subaru. Interviewing them at school reveals an attraction based on the features of the new car models and the speed associated with the vehicles. Brand positioning is important to the success of a business and offers a company the necessary competitive advantage through the creation of an endearing perception (Wason & Charlton 2015). Secondary association benefits of brands fall into two categories, association and of instruments. Instrumentation based benefits are those that have a direct linkage to performance while those that borrow from the association are indirect such as consumption and emotions. Ultimately, both strategies create a riveting brand attitude and benefit associations. Benefits are the value that consumers attach to goods and they are intrinsic advantages (Handelshøyskole, 2012). The sale of Subaru cars has been on an upward tr...

Free Subaru as an Example of Brand Positioning Strategy Dissertation Example