Euro Disney Dissertation Example For Download

Category: Business
Subcategory: College
Level: College
Pages: 1
Words: 275
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Name Instructor Course Date Euro Disney Question 1 Failure to understand the market in Europe was a contributing factor to the failure in the case of Euro Disney. As a company originally developed from the United States, there was a failure to consider cultural and business model differences between the two countries. The management also lacked enough knowledge on the operational approaches in the new location. In Hong Kong Disney, failure to appreciate cultural differences between the Asian and American markets contributed to the dismal performance. Question 2 Both the factors in the case of Euro Disney and Hong Kong Disney were foreseeable and controllable. The issue of customer preferences in different markets is common with new locations and should have been factored in by the parent company through advertisement and promotional approaches. Question 3 Ethnocentrism has a role in the Euro Disney launch, and this is evident by the inactions of the parent company towards ...

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