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Marketing Strategies: Papa John’s Pizza Student’s Name Institutional Affiliation Course Date Abstract Marketing strategies form the backbone of most firms, as it determines the market share and the number of new customers that a company gains. A review of the marketing strategies employed by Papa John’s provides an understanding of why this company is the third largest supplier of pizza in the world. The review shall use the four tactical plans of product, place, promotion, and price to explain the marketing strategies implemented under each category. The product category includes the physical description of the product, the brand name for the product, packaging, company image and value. Under place, “transportation and logistics,” and “supply chain management” are reviewed. The report also lists the different promotional strategies used by the company to create awareness about its products. IN the price category, the report explains the pricing strategies used ...
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