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Executive SummaryCarbon fiber is definitely one of the most efficient materials that can be used in specific industries for specified purposes. This type of material is light in weight and is less expensive compared to close substitutes such as aluminum. However, full commercialization of this material to make a business of a global reach has not been realized even up-to-date. Carbon Fiber NZ Limited is a company in the formulation process which aims at the production, design, and installation of uniquely customized prints to our clients. The customers for the company will be ranging from individuals to corporates. There is a clear-cut marketing mix that will be used to target various sub-markets within the identified market niche. This paper explores realistic point of view of the proposed startup to find out if the business is viable in terms of sustainability. The paper describes the business in depth, market analysis, sales and marketing, business operations and the knowledge r...
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