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Amazon Inc. Marketing Plan Name Institution Class/Teacher 4/26/2018 I. Business Mission Statement II. Executive Summary III. Current Market Situation a. Market Description b. Product Review c. Competitive Review d. Distribution Review IV. SWOT a. Strengths b. Weaknesses c. Opportunities d. Threats V. Market Strategy a. Positioning b. Product Strategy c. Pricing Strategy d. Distribution Strategy e. Marketing Communication Strategy f. Market Research g. Market Organizing V. Action Programs/Implantation Plan VI. Objectives VII. Target Market VIII. Budget IX. Controls X. Reference Mission Statement Amazon.com is one of the largest technology companies in the United States and the world in general. Due to the numerous activities the company engages, it is essential to have a mission and vision that enables the attainment of the company's aspirations. Amazon's mission statement states that "We strive to offer our customers the lowest possible prices, the best...
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