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Advertising The industry of advertising is on the verge of changes – these changes ascribed to the changes in media, technology, social and economic environment. By definition, advertising is a form of paid persuasive communication. This form of communication uses different mass and media to reach as many people as possible in efforts to connect the identified sponsors with the buyers. Generally, the basic reasons for advertising are providing information about products goods and services and interpretation of the features of a product according to the desires and wants of the customers or consumers. The basic functions of advertising are for information, identification, and persuasion. Alongside the functions of advertisement, there are common types of advertising in existence. Just to mention a few, direct-response advertising, brand advertising and retail advertising are some of the common types of advertisement. Due to advancements in technology, advertising has taken a number of...
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