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E-business Web-centric Metrics Investing in technology is costly for organisations. It is, therefore, important to have means to measure their success. Most measures of success are efficiency and effectiveness metrics. Different organizations require different success metrics. Amazon, one of the largest global online retailers, consider some Web-centric more important. The same applies to CNN, a global news company. CNN, since they are involved in online content, they only require consumers to visit their websites and create web traffic. CNN, therefore, are consider efficiency metrics more important. For Amazon, web traffic is not enough. High web traffic should translate to high sales. Therefore, they are more concerned with efficiency metrics of their technology. E-business Web-centric Metrics Web-centric metrics important to Amazon (Amazon: 2018; Haag, Cummings & Phillips: 2007) Conversion rate- the percentage of potential customers who actually buy products determines the effec...
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