Distinct Marketing Approaches Dissertation Example For Download

Distinct Marketing Approaches Changing market environments have conceptualized and defined an array of marketing strategies. Organizations utilize different approaches to tackle barriers in the market, hence, adopting diverse marketing strategies. Some consumer goods manufacturers prefer to deal with consumers, delivering their products and services directly to them. However, other manufacturers use an intermediate middleman as a link between the organization and consumers (Kotler, and Keller 2012). While consumers provide valuable feedback to the manufacturers, intermediaries also play a critical role in marketing (Kotler, and Keller 2012). It becomes important to highlight two organizations in the same trade; one dealing with intermediates, while the other bypassing this link to serve customers directly. The analysis puts into view the advantages and disadvantages of each strategy and the opportunities provided by the alternate model. Banking in the United States, for instance, has a...

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