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The International healthcare insurance market has been significantly expanding and this if well utilized would be a very good opportunity for mayo clinic to attract more foreign patients. Focus groups will be one of the key marketing research techniques that will be used. This occurs where some of the staff members will be expected to go to various countries and keenly listen to some of the feedback that will be given by patients. The feedback will revolve around the healthcare system that they would love to be involved in. Additionally, we shall also conduct some phone surveys that will be crucial in validating the information that will be received from the focus groups. Staff members will carry out the phone surveys among the many patients in different countries and obtain the necessary data. This will give mayo clinic an upper hand in attracting these patients after implementing some of the suggestions offered. Finally, various one on one interviews will be carried out by some of ou...
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