RESEARCH IN SOCIOLOGY Dissertation Example For Download

GLOBALIZATION Student’s name Institutional affiliation Date Abstract The technology advancement has dissolved international boundaries and opened opportunities for business to expand globally. Expansion of the global market, however, is hindered by factors such as cultural differences among people of different countries. A company's successful expansion into the foreign market highly depends on the traditions and the culture of the target country and its people. Managers need to correctly strategize so that the difference in culture will help the business establish globally rather than restricting its operations. Managers and other employees should be trained to appreciate other cultures and avoid stereotyping which can lead to miscommunication. When the Andritz Group was going global, it faced challenges due to cultural differences. This paper highlights some of the challenges and how a company seeking to go international should strategize to overcome the factor of cultur...

Free RESEARCH IN SOCIOLOGY Dissertation Example