Unit Discussion – Ethical Salesperson Dissertation Example For Download

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Category: Business
Subcategory: College
Level: College
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Words: 275
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Name Instructor Course Date Ethical Salesperson Ethical behavior entails performing acts that are aligned with community's expectations of good morals. Salespersons should have ethical behaviors and attributes. This essay addresses the behaviors and traits displayed by an ethical salesperson, their importance, and how managers reinforce ethical behavior. An ethical salesperson is defined by certain traits and behaviors. One of the traits a salesperson should have is empathy. In the context of sales, Agnihotri and Krush define empathy as when an individual shows interest in the customer’s welfare (166). Empathy increases consumer satisfaction as well as the number of sales. Other traits and behaviors required of a salesperson include fairness, provision of truthful data, honesty, ensuring confidentiality of client’s information, and promising only what is available (Tweedie 1). Additionally, a salesperson should be respectful towards client’s rights, diversity, and dignity...

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