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Product Launches Failure. A product launch is a marketing approach used by companies which want to release a new product in the market with the aim of making a lot of sales within the shortest time possible. Similarly, for the product’s launch to be successful, the company has to plan their launching time well and also know their target customers and target market. Equally, after the launching of the new product, the customers have to be followed up so that the new product in return brings the targeted profit to the business. In the United States, new product launches have failed due to various reasons. In this paper, I will analyze two product launch failures in the United States. The products are Crystal Pepsi and Microsoft Zune. Crystal Pepsi Crystal Pepsi was introduced in 1992 in the United States by the Pepsi Company with an aim to produce a clear cola. It was designed differently as it was a colorless cola rather than the existing brown cola with no preservatives and no caffe...
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