Portrayals of women and men in the media or advertising Dissertation Example For Download

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Category: Advertising
Subcategory: Culture
Level: University
Pages: 4
Words: 1100
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The Varied Portrayals of Men and Women in the Media Student’s Name Institutional Affiliation: Portrayals of Men and Women in Media Introduction The paper seeks to address how the representation of men and women in media affects the youth and the appropriate ethical action to take according to the theory of utilitarianism. Mass media is an essential and critical tool behind the publicization of general information to the public. The media determines the form that portrayals of gender stereotypes are broadcast to the world. Through this material, media has the power to affect the thinking and opinions of individuals specifically the youth and younger populations. Shari Graydon believes that mass media has taken the position of portraying women as docile victims of patriarchy best suited to domestic chores and serving as tools of the patriarchy. This portrayal contrasts with the male representation of masculinity as independent, active, aggressive and prone to violence as part ...

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