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Identifying and Assessing Current Strategy Hershey Company. The long-term strategies play a crucial role in ensuring that an organization adopts the required plan regarding its future goals. Most of these strategies include the specific improvements within an organization, competitive positions, technology leadership and other factors that enhance the long terms goals and vision of a particular organization. Objectives related to the strategies should be quantifiable measurable realistic and understandable. Adopting the long-term strategy would be determined by organizational plans and goals. Hershey Company is one of the business entities in the US. It is one of the largest chocolate companies in the region. From the history, the company is shown to be useful in growth and other activities which have further enhanced its competitive advantage (Kasahara, 2015). Therefore, it has been able to enjoy its consistent growth over the past year since the company began to operate. The company ...
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