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Impact of Advertising on Young Use of Alcohol Student’s Name Institution Affiliation Impact of Advertising on Young Use of Alcohol The alcohol industry presents alcohol as a precious commodity, and it relates it to success, fun, and strength; it portrays alcohol consumption as a normal activity. (Gupta et al., 2016). The industry has attracted the teens through alcohol advertising by several marketing platforms which have created disagreement with the public health. Studies have been done in the past on the relationship between alcohol advertising and its use, and they revealed that drinking among the youth is likely to occur because of alcohol advertising. A mix of longitudinal, experimental, and cross-sectional, and qualitative studies was carried out in the UK, USA, New Zealand, and Australia whereby fifteen relevant studies were found. The research aimed to investigate the association between the exhibition to internet-based information relating to alcohol and the use of...
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