Factors Influencing Level of Customer Satisfaction and loyalty at Internode: Does brand equity have a role to play? Dissertation Example For Download

Factors Influencing Level of Customer Satisfaction and loyalty at Internode: Does brand equity have a role to play? Each company has its own set of policies that determine the kind of services it provides. Internode is an internet-based company without a strong brand equity but claimed to exhibit a high rating in consumer satisfaction (Canstar Blue, 2017). Thereby, this paper aims at determining the level of consumer satisfaction and loyalty by exploring the factors influencing this level of satisfaction and loyalty at Internode Pty Ltd. Problem Statement The customer is a pertinent entity that determines the success of any business. However, the power of a brand is believed to have a strong influence on customer satisfaction. The components of brand equity tend to differ in reference to the goal of a research as indicated by Nam, Ekinci, and Whyatt (2011) and Shahroodi, Kaviani, and Abasian (2015). The association between brand equity and customer satisfaction has not received adequat...

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