Day of the long tail and social networking: an evolution in communication Dissertation Example For Download

Communication Student’s Name Institutional Affiliation What are the changes in the environment that affected the business industry? The emergence of technology has significantly reduced the cost of production and distribution of products. Google, Yahoo, Netflix, and Amazon have taken over the economy of the 21st century. The online market has phased out the need for shelf spaces which is expensive. However, this is not a problem for online retailers like Amazon. They stock nearly every product without having to worry about shelf space. The business culture is fast shifting from focusing on popular products to the numerous unpopular products that are likely to get higher sales. This has been facilitated by online selling of goods and services. Technology rendered some businesses out of service. The businesses with physical premises incurred a lot of cost in renting the places as they tried to compete with online retailers who did not incur such costs. Online access also allo...

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