Analysis of Hershey Company’s External Environment Dissertation Example For Download

Category: Agriculture
Subcategory: Business
Level: University
Pages: 2
Words: 1100
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When we talk about the biggest companies in the world, Hershey Company is always considered to be up there with the best. When compared to its competitors, Hershey has established its brand in the market. It has managed to enter the markets in the western hemisphere and became a household coffee brand. Their mission is “Undisputed Marketplace Leadership” (McMahon Jr, 1998). However, like any other company, Hershey’s success or challenges when executing the mission and vision are influenced by their external environment. In this regard, this paper carries out a PESTEL analysis of Hershey’s external environment from a dynamic system perspective and market competitive perspective, as well as the opportunity and threats facing the organization. Step 1: PESTEL Analysis In this section, the major focus is the analysis of the macro-environment of Hershey Company. Being an international chocolate producing company, an analysis of the economic, political, technological, social, environm...

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